![]() Across the country, hospitals received over $10.4 billion in donations in 2017, up from $6 billion in 2004, according to the Association for Healthcare Philanthropy. Fundraising staff and hospital executives eventually ask patients for donations through conversations that are held in the patients' hospital rooms or their homes.ĭata suggest that grateful patient programs are helping hospitals improve their bottom lines. ![]() Once the patients are identified, some hospitals will offer the patients extra amenities, such as robes and nicer waiting rooms for their families. ![]() In some cases, hospital staff, including doctors and nurses, are trained to identify the patients who are most satisfied with their care and, therefore, might be more willing to donate. Most hospitals use public data, like information on patients' charity contributions and property records, to perform wealth screenings to determine which patients are most likely to donate large monetary gifts. Grateful patient programs rely on a combination of software and patient information to identify and connect with patients who are potential donors, Galewitz writes.
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